This was an interesting exercise. We had to listen a commercial about a beer of the '50, after this we had to develop a character design for the two characters of the commercial, a kangaroo and a waitress, plus a background for all the possible animation of the commercial. Some day later we have been divided in groups representing different hypothetical companies of beer choosing which design would be better for the commercial. That helped on thinking on what theme concentrate and seeing how good you have to be to sell your art in a world full of other artists.
Sketches of the two characters.
Colours, facial expressions and proportion of the two characters together.